Wire & Light Electric · New website
Splash Page Concepts
Four directions for the first Wire & Light page. Each one is a real working page rather than a flat mockup, so open it, scroll it, click things and resize the window. Hit your back button to come back and compare. New directions will show up here as they get built.
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Concept 01
Service Call
Clean, bright, trust-first
A dark hero with the badge sitting big, then a white page underneath. Six services on cards, a numbered list of how the shop works, the service area towns as pills, and a request form. The phone number stays pinned to the header the whole way down. This is the most conventional of the three.
Archivo · Inter · IBM Plex Mono
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Concept 02
Live Wire
Dark, bold, built around the badge
Black page with ember gradients, a current running along the top edge, and hazard striping between the sections. The type is condensed, like equipment decals. Services are laid out as a numbered scope of work with residential and commercial tags.
Barlow Condensed · Barlow · JetBrains Mono
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Concept 03
Panel
Warm, established, upmarket
Warm paper stock, a serif headline, and a two-tier masthead with the phone number set large. Services read as a panel-schedule directory. Nothing on the page moves on its own. This one is built for the homeowner sitting with three bids in front of them.
Fraunces · Source Sans 3 · Roboto Mono
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Concept 04
Full Service
The full homepage, photo led
Utility bar, sticky dark nav, a three-slide photo hero, a fast request strip, an about split, orange and black section bands with carousels for services and projects, a four-step process, an eight-item service grid, reviews, and a four-column footer. This is a whole homepage rather than a splash page, and the only one of the four that leans on photography.
Outfit
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Notes for this round
The contact info is all fake
The phone number (770) 555-0134, the email, the license
number and the hours are stand-ins on all three concepts, marked with
PLACEHOLDER comments in the HTML. Send the real ones and
swapping them across all three takes about five minutes.
The logo swaps cities, so the site does too
The badge is built with an interchangeable city banner (Milton, Acworth). All three concepts treat the service area as its own section and name both towns. If the plan is a page per city later, this structure already handles it.
Residential leads, commercial is on the page
Services run residential-first on every concept. Commercial is named in the sixth slot and tagged, so a property manager can see themselves without watering down the pitch to homeowners.
The forms do not send yet
Each concept has a request form that confirms when you submit it, but nothing goes anywhere. That gets hooked up to email and text once we pick a direction and a host.
Concept 04 photos are stock, for now
The sixteen photos on Concept 04 came from Pexels under its free
commercial licence. They are there so the layout reads properly, not
because they are the right photos. Swap them for real Wire & Light
job shots (trucks, panels, finished lighting) before launch. The file
list is in shared/img/photos/CREDITS.md.
Concept 04 reviews are written samples
The three testimonials are placeholder text so the section has something to lay out. They are not real customers and must not be published as though they were.